Towards seamless care services: How are care homes adapting their value proposition by entering the home care market?

The priority today in Europe regarding public policy is to promote care at home, as people are happier to age in their own home and it remains less expensive in terms of care. In addition, the image of care facilities has been affected by the COVID-19 pandemic. Yet, care homes are still essential for people who need extra medical support. What should the future of care homes be? How are they answering this care transformation? What are the main challenges in providing new services at home? What are residential care providers’ main assets? How is technology speeding up their diversification towards the home? Can they legitimately position themselves as key players in the coordination of the older person’s care pathway between the city, the home, and the medico-social establishment?