Which funding sources to scale sustainable innovations for healthy ageing?

Innovation in the healthy ageing sector is diverse and characterised by different verticals and business models. Funding sources can therefore be equally diverse, ranging from generalist funds to angel investors, public investments, and grants. While the money exists, the challenge remains to ensure that it is dedicated to key ageing-related issues and in a scalable way. This session intends to give an overview of the current state of investment in healthy ageing and on the main players investing in the sector. What are the sources of funding available and what are the key factors to attract investors´ attention? What kind of new funding models and Europe-wide collaborations would be most effective in scaling up new ideas and businesses?  How to practically leverage public and private financial instruments and what can policy makers and governments do to further support them?