Grace Gimson

Grace Gimson is CEO and cofounder of Holly Health, where she leads strategy, operations, marketing, brand, user experience and business development. A graduate of the University of Birmingham with a BSc in Business Management, Grace led operations & marketing at global corporations including Microsoft, Aldi and Facebook, before finding her true passion in startups. She was an early hire at Deliveroo, a UK food delivery company that IPOed for $7 billion – launching the brand in 40 markets and establishing much of their internal operations. She then joined the leadership team at Scape Technologies, a computer vision startup where she ran a 100-city mapping project leading up to Scape’s acquisition by Facebook in 2020. Raised by a family of engineers, Grace grew up surrounded by technology and technological innovation – deciding as a teenager that she wanted to one day create a multinational technology company to help optimize human experience. With Holly Health, she is doing just that – bringing an accessible, compassionate and personalized digital health coach to market via a mobile app that helps people create and succeed in starting and maintaining the right healthy habits to optimize their long-term health and wellbeing. Grace lives in London and enjoys learning new skills in her free time, especially physical ones – she has completed 400 skydives, competed in triathlons and marathons, and really loves to be up a mountain, or under the sea.